Unicom iPhone sales ring Bizeng 100% price cut some models out of stock

Sina Technology News News on May 27, informed sources, the 51 contracts during the program began iPhone tariffs reduced, the Unicom iPhone sales so far, nearly 100% sequential growth, has been a shortage situation, and some versions of the iPhone out of all channels, It is reported that China Unicom is stepping up its stocking to alleviate the iPhone out of stock.



Greatly increased markdowns to make sales



May 26 evening, the country confirmed that the United States a person, Unicom iPhone sales really increased rapidly in May, and now the iPhone, 16G has been sold out of stock, goods are continuing to urge China Unicom.



It is reported, resulting in a shortage because the iPhone Unicom China Unicom is in the May 1 start implementation of the new 3G tariffs. At the same time, Unicom version of iPhone contract plans will also change, most low monthly fee reduced to 96 from the 126 yuan to stored Huafei way down to participate in the contract price is about 1000 yuan.



Relevant sources, the high price before the iPhone is causing many consumers to the iPhone now loves and hates, meandering of the main reasons, also resulted in many users turn to buy parallel imports.



But the issue of parallel imports are also many, not only over 16G version is difficult to activate the unlocked iPhone, and that parallel many of the old machine renovation, or even completely non-fake iPhone, so many users can not buy.



The prices have gone down, iPhone contract tariff plans significantly lower the threshold, iPhone 3GS 16G version and promises only to use stored Huafei enjoy ¥ 0 286 Package purchase, or complimentary iPhone, this is undoubtedly a stimulant to the user's purchasing needs previously suppressed prices of a sudden release of user needs, resulting in short supply.



16G iPhone, the most serious shortages



The community channel operators out more serious problem. "In the short supply, Unicom first to ensure their own supply, In addition, China Unicom signed a contract through the program you want users to buy iPhone, rather than the bare metal to sell, so, although the channel business is very positive, but sales channel for business-oriented society bare metal Now getting goods very difficult, "the country who has said the United States.



According to reports, the current shortage of supply in many parts of the iPhone, users take some time after signing a contract to get the iPhone, now, 8G, 16G, 32G iPhone, the memory capacity are serious shortages, particularly the iPhone, 16G out of stock serious.



By comparison, Unicom iPhone "24-month contract plan" adjustment, the users do have barriers to entry are also decreased substantially, the overall reduction is 20%. Among them, the 8G version of iPhone users to buy the contract price from the previous 5,999 yuan fell to 4,999 yuan, 16G iPhone version of the contract price from the previous 6,999 yuan fell to 5,880 yuan, 32G iPhone version of the contract price fell to 7,999 yuan from the previous 6999 yuan, while China Unicom users purchase a substantial increase in subsidies, and promised to use stored Huafei 286 package can get access to free iPhone, which can naturally boost sales.



According to reports, iPhone contract tariff reduction scheme distinct role, with 51 China Unicom started after the new tariff policy, iPhone absolute sales volume and contract plans are a lot higher than before the upgrade, the iPhone's market hot conditions.



Apple's sales rose on less than expected



It was also revealed that, objectively, lead to another iPhone out of stock due to Apple's hot-selling Chinese market scene prepared.



Apple iPhone supplier did not think sales would be so greatly increased after the price cut, while the stocking needs some links and a considerable period of time to prepare ahead of time, after doubling sales of inventory caused by Unicom iPhone sharp decline, leading to a lack of inventory.



It is reported that China Unicom, the measures taken by relevant departments on the one hand on the purchase intention of the user pre-registration, so users can ensure the arrival of the first to get new cell phone; on the other hand, greatly to the production of Unicom Business communications sales, positive for supply to ensure market supply and delivery to the dealer channel. IPhone shortage situation is expected to ease over time to meet the needs of users and channel agents.



Estimates of the trade under the supervision of market demand, Apple is further accelerate production to ensure adequate supply in China. (Kang Zhao)



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